The corporate philosophies are embedded in its customer oriented management and operations; providing excellence in its products and services; continuous efforts to expand its existing market and create new markets; enhancement of research and development on a long range perspective; commitment to care for end users through providing even better service after sale; pursuit of further globalization of Yamaha's business; fostering positive growth through diversification.

Established in 1960 as Yamaha International Corporation, Yamaha Corporation of America (YCA) offers a full line of musical instruments and audio/visual products to the U.S. market. YCA is a wholly-owned subsidiary of Yamaha Corporation, Japan, and is one of the largest global subsidiary companies.

Within YCA, there are several product sales and marketing divisions, including AV receivers, headphones, home theater systems, sound bars and Digital Sound Projectors (AV Division), band and orchestral instruments (Band & Orchestral Division), piano and keyboard products (Keyboard Division), commercial audio and live sound products (Pro Audio Division), music production products, guitars, and drums (Pro Music Division) and music content and services (Yamaha Music Interactive).

Tại Việt Nam, trong lĩnh vực âm thanh, Yamaha được biết đến là một thương hiệu nổi tiếng với các sản phẩm nhạc cụ âm nhạc, thiết bị nghe nhìn, âm thanh biểu diễn chuyên nghiệp, phát thanh truyền hình, phòng thu âm… từ quy mô nhỏ đến quy mô lớn. AVI JSC tự hào là nhà phân phối các sản phẩm âm thanh chuyên nghiệp chất lượng cao của YAMAHA.